GEKA – The Global Leader in High‑Tech Mascara Innovation

For more than 100 years, GEKA has stood for exceptional brush craftsmanship, technical precision, and visionary product development. What began as a traditional brush manufacturer has evolved into a globally leading partner for mascara applicators and cosmetic packaging solutions. Today, more than 180 brands — from iconic beauty houses to rising indie labels — rely on GEKA’s innovation power. Through continuous research, patented technologies, and sustainable material development, GEKA sets the benchmark in the global mascara industry.

From Tradition to Global Technology Leadership

GEKA’s origins date back to 1925 — yet the company is more innovative today than ever before. Since 1960, GEKA has been perfecting the production of high-quality fiber brushes. The transformation from a regional brush maker into a global benchmark for mascara application is rooted in two constants: technological curiosity and uncompromising quality standards.

Today, GEKA is the world’s leading competence center for mascara applicators. With more than 84.5 million twisted-wire brushes produced in 2023, 600 available brush designs, and five patented cutting and grinding technologies, GEKA is the go‑to partner for brands seeking reliable performance and cosmetic excellence.

Twisted-Wire Fiber Brushes – 60 Years of Developmental Leadership

Fiber brushes have been at the heart of the mascara market for decades — and GEKA is their true master. Each brush is crafted using exclusive, partly patented filaments that are developed in our own in‑house fiber engineering department. This internal material expertise allows us to create fibers with precisely defined characteristics — from stiffness and flexibility to surface texture and color.

Another key advantage is GEKA’s in-house laboratory, where all components of the mascara system — fiber, brush, winding, packaging, and even formulation — are carefully coordinated and holistically tested. By replicating real application conditions, we ensure every element works together seamlessly to deliver the exact performance result brands are aiming for.

GEKA’s fiber expertise comes to life in every detail:

• Over 600 brush design options for highly individualized makeup looks
• Exclusive and patented filaments, only available from GEKA
• Proprietary cutting and grinding technologies for unique application effects
• 100% camera‑controlled production for uncompromising precision
• Sustainable innovations, including PCR filaments with up to 65% recycled material

With this unique combination of material science, application know‑how, and system-level optimization, GEKA has set the benchmark in fiber brush technology for more than 60 years.

Pioneer of Molded Brushes – and Still Today the Technology Leader

In 2004, GEKA revolutionized the market as one of the first manufacturers worldwide to create a market-ready molded mascara brush. Since then, GEKA has produced more than two billion of these high-tech brushes and remains the only supplier that masters all available molded brush manufacturing technologies in-house, including:

• One-component injection molding
• Two-component molding
• Bi‑injection using SANDWICH™ technology
• Moltrusion™, GEKA’s proprietary high‑pressure molding process

This unique technology portfolio enables extreme precision, consistent replication, and brush geometries that surpass traditional shapes.

A standout new brush design is the Catwalk Lash Brush, a single-component applicator featuring hybrid geometry: disc zones for defined separation and bristle zones for dramatic volume. It exemplifies GEKA’s ability to unite design, material science, and application performance.

Design That Sparks Emotion – Functional and Iconic

GEKA sets trends not only in performance but also in design. The new brush collection presented at Cosmoprof Bologna features playful shapes such as hearts and stars. Behind every expressive design lies high-tech engineering: each brush shape is constructed to support precise product placement, controlled pick-up and pay-off, and seamless blending.

This fusion of functional precision and emotional appeal makes GEKA an indispensable partner for brands aiming to differentiate visually and experientially.

The Mascara Workshop Experience – Co‑Creation at the Highest Level

One of GEKA’s most unique global offerings is the Mascara Workshop at the Excellence Center in Bechhofen. Here, brands collaborate directly with GEKA’s experts to develop a complete mascara concept — from fiber type to brush shape and packaging — all within a single day.

Why is the workshop so effective?

• Immediate tests and real-time adjustments
• Trend and market insights directly from the GEKA team
• Perfect alignment of formulation, brush, and packaging
• Instant prototype creation

By the end of the day, brands leave with a product concept that is not only functional but also strategically aligned and market-ready.

A Global Partner for Iconic Brands

More than 180 global brands — from luxury leaders to fast-growing indie names — rely on GEKA’s expertise. They value the combination of cutting-edge technology, proven quality assurance, and rapid innovation. Whether through custom brush development, sustainable materials, turnkey services, or full-service project support: GEKA delivers what brands need to stand out in a highly competitive beauty landscape.